TALENT. KNOWLEDGE. SPEED.

IDEATION

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+ explore form language

+ discover ideas and solutions

+ develop aesthetic strategy

SKETCH

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+ identify materials and finishes

+ formulate design direction

+ construction methods

DEFINE

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+ concept design intent

+ communicate with client

+ preliminary statement of line

REFINE

PROTOTYPE

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+ build from sketches or CAD

+ quick design changes

+ production considerations

BUILD

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+ A-surface benchmark

+ full-scale form development

+ refine proportion and scale

SCULPT

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+ full-scale and fully functional

+ evaluate ergonomics

+ focus group feedback

USE

ENGINEERING

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+ evaluate form

+ component relationships

+ draft analysis

A-SURFACE

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+ BOM and cost analysis

+ tolerance and specifications

+ connections and fasteners

ASSEMBLIES

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+ preliminary strength test

+ optimize design

+ identify materials

FEA

CGI

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+ visual output for project updates

+ CAD data check

+ material and finish options

VIZUALIZE

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+ finalize design direction

+ storytelling

+ configurations and colorways

PRESENTATION

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+ sales strategy

+ pre-sell and promote

+ web and brochure collateral

MARKETING