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TALENT. KNOWLEDGE. SPEED.

IDEATION

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SKETCH

+ explore form language

+ discover ideas and solutions

+ develop aesthetic strategy

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DEFINE

+ identify materials and finishes

+ formulate design direction

+ construction methods

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REFINE

+ concept design intent

+ communicate with client

+ preliminary statement of line

PROTOTYPE

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BUILD

+ build from sketches or CAD

+ quick design changes

+ production considerations

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SCULPT

+ A-surface benchmark

+ full-scale form development

+ refine proportion and scale

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USE

+ full-scale and fully functional

+ evaluate ergonomics

+ focus group feedback

ENGINEERING

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A-SURFACE

+ evaluate form

+ component relationships

+ draft analysis

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ASSEMBLIES

+ BOM and cost analysis

+ tolerance and specifications

+ connections and fasteners

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FEA

+ preliminary strength test

+ optimize design

+ identify materials

CGI

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VIZUALIZE

+ visual output for project updates

+ CAD data check

+ material and finish options

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PRESENTATION

+ finalize design direction

+ storytelling

+ configurations and colorways

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MARKETING

+ sales strategy

+ pre-sell and promote

+ web and brochure collateral

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