
modello
DESIGN ENGINEER PROTOTYPE
TALENT. KNOWLEDGE. SPEED.
IDEATION

+ explore form language
+ discover ideas and solutions
+ develop aesthetic strategy
SKETCH

+ identify materials and finishes
+ formulate design direction
+ construction methods
DEFINE

+ concept design intent
+ communicate with client
+ preliminary statement of line
REFINE
PROTOTYPE

+ build from sketches or CAD
+ quick design changes
+ production considerations
BUILD

+ A-surface benchmark
+ full-scale form development
+ refine proportion and scale
SCULPT

+ full-scale and fully functional
+ evaluate ergonomics
+ focus group feedback
USE
ENGINEERING

+ evaluate form
+ component relationships
+ draft analysis
A-SURFACE

+ BOM and cost analysis
+ tolerance and specifications
+ connections and fasteners
ASSEMBLIES

+ preliminary strength test
+ optimize design
+ identify materials
FEA
CGI

+ visual output for project updates
+ CAD data check
+ material and finish options
VIZUALIZE

+ finalize design direction
+ storytelling
+ configurations and colorways
PRESENTATION

+ sales strategy
+ pre-sell and promote
+ web and brochure collateral