
modello
DESIGN ENGINEER PROTOTYPE
TALENT. KNOWLEDGE. SPEED.
IDEATION

SKETCH
+ explore form language
+ discover ideas and solutions
+ develop aesthetic strategy

DEFINE
+ identify materials and finishes
+ formulate design direction
+ construction methods

REFINE
+ concept design intent
+ communicate with client
+ preliminary statement of line
PROTOTYPE

BUILD
+ build from sketches or CAD
+ quick design changes
+ production considerations

SCULPT
+ A-surface benchmark
+ full-scale form development
+ refine proportion and scale

USE
+ full-scale and fully functional
+ evaluate ergonomics
+ focus group feedback
ENGINEERING

A-SURFACE
+ evaluate form
+ component relationships
+ draft analysis

ASSEMBLIES
+ BOM and cost analysis
+ tolerance and specifications
+ connections and fasteners

FEA
+ preliminary strength test
+ optimize design
+ identify materials
CGI

VIZUALIZE
+ visual output for project updates
+ CAD data check
+ material and finish options

PRESENTATION
+ finalize design direction
+ storytelling
+ configurations and colorways

MARKETING
+ sales strategy
+ pre-sell and promote
+ web and brochure collateral