modello
DESIGN ENGINEER PROTOTYPE
TALENT. KNOWLEDGE. SPEED.
IDEATION
SKETCH
+ explore form language
+ discover ideas and solutions
+ develop aesthetic strategy
DEFINE
+ identify materials and finishes
+ formulate design direction
+ construction methods
REFINE
+ concept design intent
+ communicate with client
+ preliminary statement of line
PROTOTYPE
BUILD
+ build from sketches or CAD
+ quick design changes
+ production considerations
SCULPT
+ A-surface benchmark
+ full-scale form development
+ refine proportion and scale
USE
+ full-scale and fully functional
+ evaluate ergonomics
+ focus group feedback
ENGINEERING
A-SURFACE
+ evaluate form
+ component relationships
+ draft analysis
ASSEMBLIES
+ BOM and cost analysis
+ tolerance and specifications
+ connections and fasteners
FEA
+ preliminary strength test
+ optimize design
+ identify materials
CGI
VIZUALIZE
+ visual output for project updates
+ CAD data check
+ material and finish options
PRESENTATION
+ finalize design direction
+ storytelling
+ configurations and colorways
MARKETING
+ sales strategy
+ pre-sell and promote
+ web and brochure collateral