TALENT. KNOWLEDGE. SPEED.

IDEATION

+ explore form language

+ discover ideas and solutions

+ develop aesthetic strategy

SKETCH

+ identify materials and finishes

+ formulate design direction

+ construction methods

DEFINE

+ concept design intent

+ communicate with client

+ preliminary statement of line

REFINE

PROTOTYPE

+ build from sketches or CAD

+ quick design changes

+ production considerations

BUILD

+ A-surface benchmark

+ full-scale form development

+ refine proportion and scale

SCULPT

+ full-scale and fully functional

+ evaluate ergonomics

+ focus group feedback

USE

ENGINEERING

+ evaluate form

+ component relationships

+ draft analysis

A-SURFACE

+ BOM and cost analysis

+ tolerance and specifications

+ connections and fasteners

ASSEMBLIES

+ preliminary strength test

+ optimize design

+ identify materials

FEA

CGI

+ visual output for project updates

+ CAD data check

+ material and finish options

VIZUALIZE

+ finalize design direction

+ storytelling

+ configurations and colorways

PRESENTATION

+ sales strategy

+ pre-sell and promote

+ web and brochure collateral

MARKETING

modello

DESIGN   ENGINEER   PROTOTYPE